Boeing Flypaper

Boeing is losing engineers to Silicon Valley. How could we rekindle the wonder of flight and inspire today’s engineering students to design airplanes? By getting them to actually make one. Boeing engineers designed their dream paper airplanes, and we turned them into the world’s most aerodynamically engineered posters. Instructions on how to fold them were embedded in the designs, and each could soar 100 yards. Or meters, if you’re reading this outside of the U.S. D&AD and Cannes 2016, and it became an exhibit in the Chicago Design Museum.

Designers: Matthaeus Frost, Anne Marie Purdy CCO: Todd Tilford