Spellcheck for Everyone

Google and Apple's Spellchecks programs underline many Black names as incorrect. Including the names of many killed by police officers. When we don’t acknowledge your name, do we acknowledge you? We called for Google and Apple to change their Spellchecks. Because Black names are never wrong. Creativity Editors’ Choice.

Press:

https://www.campaignlive.com/article/escape-pod-asks-microsoft-apple-address-implicit-bias-name-recognition-new-campaign/1688025

https://adage.com/creativity/work/escape-pod-add-my-name/2265526

AD: Hannah Berling

Creativity Editors’ Choice

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