Eat What You Love
Smithfield Meats needed a complete rebrand to expand into new retailers. So we ditched their mom-and-dinner-table tropes behind, and went all-in on the relentless, righteous love of meat. Social metrics doubled, we got into new retailers, and we ate a lot of ribs.
Creativity Editors’ Choice
CD/AD Ryan Dickey
‘Anthem’ CD/AD: Ryan Dickey. Song: JSM. ‘Breakroom’ CD/AD: Ryan Dickey. Jr CW: Nick Hulsey Jr AD: Alejandro Mandujano. ‘Lunchbox’ CD/AD: Ryan Dickey. ACD/AD: Austin Arnold
Smithfield Saves Your Bacon.
No one should have to pay extra for bacon. So post your receipt for bacon on your burger or sammy, and Smithfield will reimburse you.
Smithfield Loves
We proclaimed our love for unexpected foods for a meat company. Like salad. Seafood. Coffee. Asparagus. Toast. And encouraged people to buy them. Why? Because all of these foods are better with our bacon.