a2 Milk

a2 was marketed as a digestive, which is true, but proved to be limiting. An unmentioned attribute of a2 is that it tastes just amazingly rich. We realized that this was ope territory. Have you ever thought about how milk tastes? So we abandoned digestion, and cows-and-kids tropes, ane marketed the brand on taste. It helped them expand into retailers like TargetThat’s nothing to cry about.

CD: Ryan Dickey. Jr AD: Krista Stanley. Jr CW: Lauren Krawczyk