Jim Beam

It was a time of Cosmos and martinis. I know, right? But our Jim Beam clients saw a bourbon resurgence coming, and wanted to establish ownership of the category’s values. These executions excited retailers and drove sales. Bars asked for copies for their walls. And the Great Bourbon (and Jim Beam) Resurgence was on its way. Headlines are fun to write, aren’t they?

One Show, Communication Arts Annual, Archive, Clios.

CD/AD Jason Stanfield. Designer Mike McQuade